Atlantic Disposal is a roll off dumpster service in North Florida and as they were still in the prelaunch stage of the new company, they needed everything to do with branding the start-up. We started with a few quick Q&A sessions to understand what was needed, how the logo would be used, where it would live in the field and what production processes would be used to reproduce the logo. Turns out the easiest and most cost effective way to place a large logo on the side of a dumpster is the make a stencil and use spray paint. So, once the dumpsters arrived, the logo needed to conform to the ritual of Krylon applied via stencil. Next trucks were to be purchased and then wrapped with the brand colors and logo. From there, photos needed to be taken during the process of dropping off the dumpsters and maneuvering the trucks on site. These images I produced would eventually fill up the pages of the newly created website and social media channels.
The opening photo on this page features a nice little sun flare. I captured this portrait of Atlantic Disposal co-owner, Luke Thatcher, who was very happy about the new logo and subsequent truck wrap.