Deep Eddy Vodka
Project Details
DESIGN PROJECT BRIEF
Provide creative strategy and design for a “pitch” to the San Diego Padres. The goal was to secure a branded bar area within Petco Park in San Diego. The sample design and mockups I created, helped secure a three year Co-Branded sponsorship deal with the Major League Baseball team and Deep Eddy Vodka.
MY ROLE
Creative Direction + Graphic Design
- Produce mockups of interiors for sponsorship deal with Padres
- Concepts and designs of marketing material for various sales locations
- Create “on brand” promotional material for rapidly expanding West Coast Sales Region
- Environmental graphics + signage
- General/Sponsored events posters
- Cobranded cocktail + food menus
- POP displays + case stackers
- On-site event specific promotions
- Magazine advertisements
- Step & Repeat banners
THE OUTCOME
“It’s official Deep Eddy Vodka will open the Deep Eddy Vodka Hideaway, a branded seating area and bar that will be open to all fans, located in Petco Park’s left field corner terrace. Let’s get ready for a season-long outdoor party!”
J. Lang
DEV Western Regional Marketing Manager
DESIGN SOLUTIONS
Various marketing materials:
- Custom corn hole game boards
- LA Weekly print advertisement design
- Branded football
- Several event posters including cobranded examples
