Deep Eddy Vodka

DEEP EDDY Vodka PETCO PARK partnership graphics

DESIGN PROJECT BRIEF

Provide creative strategy and design  for a “pitch” to the San Diego Padres. The goal was to secure a branded bar area within Petco Park in San Diego. The sample design and mockups I created, helped secure a three year Co-Branded sponsorship deal with the Major League Baseball team and Deep Eddy Vodka. 

MY ROLE

Creative Direction + Graphic Design

  • Produce mockups of interiors for sponsorship deal with Padres
  • Concepts and designs of marketing material for various sales locations
  • Create “on brand” promotional material for rapidly expanding West Coast Sales Region
  • Environmental graphics + signage
  • General/Sponsored events posters
  • Cobranded cocktail + food menus
  • POP displays + case stackers
  • On-site event specific promotions
  • Magazine advertisements
  • Step & Repeat banners

THE OUTCOME

“It’s official Deep Eddy Vodka will open the Deep Eddy Vodka Hideaway, a branded seating area and bar that will be open to all fans, located in Petco Park’s left field corner terrace. Let’s get ready for a season-long outdoor party!”

J. Lang
DEV Western Regional Marketing Manager

DEEP EDDY VODKA - POP case stacker design

DESIGN SOLUTIONS

Various marketing materials:

  • Custom corn hole game boards
  • LA Weekly print advertisement design
  • Branded football
  • Several event posters including cobranded examples