Eagle Creek Design Guide

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DESIGN PROJECT BRIEF

Working closely with the Product Brand Manager at Eagle Creek, we built a beautiful document to encapsulate the formal product style and design standards to be employed in further product design. It evolved to become an all inclusive manual for inhouse creatives and potential vendors, so that design decisions can be qualified as being “on brand.” Thus the range of products didn't like a mash-up of individuals pieces, but it worked as a unit and appeared much more uniform, when looked at as a whole.

Really fun and exciting to work with such talented people. Look at the new line of luggage and you’ll see they’re creating a much more cohesive line of products with a strong sense of identifiable silhouettes and color ways that are unique to the Eagle Creek brand profile.

MY ROLE

Art Direction

Brand Strategy

Page Layout

Design Guide Brand Project Eagle Creek by Ryan Leonardy

DESIGN SOLUTIONS

In the following images are a few select spreads from the Eagle Creek Design Manual. Complete with way finding options such as color coded sections and corresponding imagery, suggested brand style standards and descriptive language resulting from the discovery process.