For the school website it was important to create a sense of distinction and develop trust in the private school's educational offerings. The addition of the extended grade levels, moving from only preschool classes to now offering elementary classes, was a big deal for the school. The owners wanted a way to convey "growing up." We did this by including well made promo videos and the use of many "day in the life" images, I photographed, showing students engaged in school activities.
You can see the logo change in the header/menu area of the website to introduce the separation of the school locations. The green whale is for the preschool section of the website, while the whale tail adorns the elementary school pages.
Navigation aids such as color changes, title bars and breadcrumbs assist the user in finding their way through the expanse of information on each page.