San Diego Attorneys Open

San Diego Attorneys Open Branding Project - website design

DESIGN PROJECT BRIEF

Counterflow Marketing partnered with the Grand Golf Club at Fairmont Grand Del Mar, one of San Diego’s premier country clubs to host the event. Being the inaugural event, decisions had to be made as to how the event would be promoted, which in turn dictated many of the options for marketing opportunities. All of the marketing material had to be created, the website needed to be designed and even the logo was to be developed. Partnerships were developed with local businesses to obtain prizes, event location and printing services. Mike Wydra , a hall of fame golf coach, was the golf guru partner and provided credibility to the fledgling tournament. The primary goal of the tournament was to benefit the UCSD chapter of FIMRC to raise money for the Los Angelitos orphanage. The secondary goal was to provide a fun, lighthearted competition between the local community of San Diego lawyers who routinely fight it out in the courtroom. The tertiary objective was for Counterflow Marketing to create a startup event that brought professional businesses together face to face and offer a chance to assist in building business to business relationships.

As it reads on the event website "Drawing from the polarities in the courtroom and the different sides of the bench, we have built a golf tournament match that will harness this energy in an enjoyably competitive fashion . We are bringing together the elite group of people who compete in courtroom battles, day in and day out, for an epic war of pride on the golf course in the spirit of fun."

MY ROLE

I was brought in to work closely with the marketing team to create the brand assets, make visual style decisions and oversee the marketing campaign through both print and digital mediums. Responsibilities ranged from coordinating printed materials such as banners, magazine ads and hole sponsorship signs; to the development of an email marketing campaign, using Mailchimp; and logo design.

EXTRA TIDBIT

This project was a fun one. It was a great concept to collect several clients that we regularly did business with and bring them together in a covert way that packaged all of the separate services into a single offering to build professional relationships with each other and the San Diego community of elite lawyers. It was a complete success in the goal of intermingling the group of professionals and allowing the business owners a chance to shine during  semi-forced interactions and across multiple event specific touch points. Being responsible for the visuals that had to make to some noise and quickly grab attention of busy professionals was a great opportunity.

SD ATTORNEYS OPEN branding project environmental signage design cobranded hole sponsor
San Diego Attorneys Open Branding Project - print advertisement design

DESIGN SOLUTIONS

Pitch deck design and page layout for the San Diego Attorneys Open inaugural event. These were sent to potential sponsor s of the event to garner interest in buying sponsorship opportunities such as hole sponsors and sponsorship of event festivities.