DESIGN BRIEF
Smithcraft Construction is a general contractor with high end finish carpentry skills in the North Florida coastal community of St Augustine Beach. The owner is a lifelong surfer and loves the ocean so I incorporated a breaking wave into the design. Surrounding it with the teeth design of a circular saw the center of the logo icon was formed. Next to incorporate the company name into a badge system so the logo can stand alone and be a unit. Finishing with the ocean blues making up the logos color palette and the mark was complete.
On vehicle branding
All customer contact points should express the brand
Logo sublimated on performance shirt, looks good and offers protection from the hot Florida sun
