PROJECT BRIEF
Angry Seas, an apparel company based out of Northeast Florida. Looking to take advantage of a crossover market opportunity involving those outdoor enthusiasts who enjoy both surfing and fishing, the idea for the Angry Seas began to take shape. The owner was in need of everything that a start up brand needs. View the design project below, all photos taken by myself. Shop for gear at AngrySeasGear.com
Monogram logo design embroidered hat and on hem tag
Script logo design on 3D stitch embroidered hat
Monogram logo design on embroidered hem tag
Script logo embroidered hat design
Monogram badge design on embroidered patch trucker hat
Neck gaiter in use. Repeating pattern design
Neck gaiter product photo. Isolated on white.
Neck gaiter all colors displayed. Repeating pattern design
Repeating pattern sublimation print on surf trunks
Repeating pattern sublimation print on vented performance shirt
Hex Camo repeating pattern, die-sublimation print on long sleeve t-shirt
Monogram badge design t-shirt graphic
Monogram badge design silkscreened on front zip hoodie
Custom mahi-mahi illustration and typography for fishing t-shirt graphic
Custom electric eel illustration and typography for fishing t-shirt graphic
Custom octopus illustration and typography for fishing t-shirt graphic
Custom typography design
Custom illustration and typography for fishing t-shirt graphic
Fishing t-shirt graphic
Lifestyle images for e-commerce website
Lifestyle images showing authentic cross-branding
Lifestyle images showing apparel in use
Posed on location and on model product images
Lifestyle images showing authentic environment
Lifestyle images showcasing multiple product at once
Monogram logo design on leather patch
On model in studio product images
On model in studio product images
On model on location product images
On model on location product images
Hero image for product category, on model
MY ROLE
There was a lot to complete in the is project and it was very much an "all hands on deck" situation. The owner approached me with a spark of an idea for a new brand and I was very interested because of the freedom to create a complete brand and marketing system. Ultimately I was hired to create everything from the initial logo mark and logotype variations; t-shirt graphics; embroidered patches; repeat patterns for fabrics; product photography of samples; and once the products were designed and produced, I continued with the build out of the e-commerce website.
We started with defining the end consumer, then moved into what would distinguish the brand from the competition and continued with defining the desired brand perception, and finally started designing using those principles as the parameters for all design decisions. The consumer base was identified as dedicated surfing & fishing enthusiasts, which dictated the apparel material choices for all of the product. During the discovery phase of the project "Durable, Comfortable and Cool" were identified as the three key features needed for all fabrics. The Angry Seas needed to find manufacturers for "performance" shirts and board shorts, so I accompanied the owner to the Sourcing at Magic conference in Las Vegas to help cull through the choices.
