PROJECT BRIEF
Pitch Deck and Product Campaign style presentations were created to pitch the campaign both internally to executive members and also for use by the sales/marketing team. Creative Strategy was developed in tandem with OGIOs in-house Creative Director and presentation flow, message and look was explored and refined. The sample images below resulted from a back and forth discussion with the in-house design team and myself; incorporating input from executive team, marketing and legal. Digital representations of the resonating themes showcased where the brand came from, spotlight of industry changing "ICON" bags, and visual walkthrough explanations of how the new look and presentation would speak to the consumer base.
THE RESULTS
My explorations and ideation led to an extensive set of graphics built for the project that were organized into a Pitch Deck, Campaign Brief and ultimately used for marketing materials on both the corporate e-comm website and social media platforms.
Page from OGIO Pitchdeck design highlighting one of the core product features of gear and how the collaboration with Athletes/ Teams is a key part of the marketing effort through influencer and potential viral impact.
"Dreamworld" — landscape with various courts, fields and sports arenas being in close proximity; all of which are consumer categories targeted in the customer expansion model proposed in the project briefs.
"Family Portrait" style digital compilation, mashing up multiple bags from multiple collections. Inspired by old school JC Penny family portraits complete with backdrop and random fade to black. Timeless as the bags in the collections.
Graphics for PACE, RENEGADE, and ALPHA bag campaigns
Hover over any image to view more valuable insight and information about the reason for its inclusion in this portfolio.
Campaign look as it appeared on OGIO.com product page
Group of products, lay flats on solid color
Product lay flats with gear telling story
Product image over product name with GO ALL IN campaign logotype
Portrait version for social media or alternative views
Layflat over product name, graphic for GTM presentation with product qualities and specs
Campaign look appears on OGIO Instagram profile
OGIO.com homepage featuring graphic style standards for the ALPHA collection and repeating pattern
OGIO S.PACE Neo-Terra campaign embroidered patch designs
Neo-Terra bag campaign, NASA mission patch inspired embroidered velcro patch designs
Example of in-store product display featuring BOLD PLAY tagline
Example of in-store product display mockup with golf cart wrap
Tagline + Campaign Style development
"GO ALL IN" campaign representing the dual meaning of the athlete who puts it all on the line and the capacity of the bag allowing room enough for it all to go in. Graphics feature the dual cool and warm color contrast to bring forth a bold look and garner attention
Campaign style guide cover graphic features duotone and repeating pattern
Window display graphic with duotone campaign design
"GO ALL IN" logotype, textured and warm vibrant colors
Repeating pattern of the "O" icon used as overlay for textured background
Duotone gradient map applied to the athlete
Vertical GO ALL IN logotype example
Graphic used for LED Lightbox displays in store
Examples of how athlete can interact with OGIO logo or the GO ALL IN logotype
Athlete is interacting with the logotype like they would interact with the bags
PGA Superstore Display Graphics
How it would it look in stores? Pretty dominant. Unique in the market place.
Graphics for PickleBall Go to Market Presentation
Pickleball was a new category for the OGIO brand and they were ready to go big, so I used the word domination in the presentation graphics to illustrate the intent and commitment of the organization.
