Project brief
Infinite Iris is a publishing company responsible for distributing the work of Ellen Tart-Jensen PhD. The author wrote the most extensive textbook on the subject to date (387 pages) and needed the book to be designed and a layout completed. In the process I was tasked with designing the corporate logo, developing a layout grid that would accommodate the many different assets which would appear on the pages, completing layout of the book pages and designing the cover. Technical illustrations were completed as vector graphics to visualize concepts in the book and as reference materials for examinations. I also designed and built the original book launch website, online advertisements and printed marketing collateral for the campaign. Although originally a printed textbook, I believe the book is now only available as an ebook.
Cover design of THE textbook on iridology
Cover design of THE textbook on iridology
Textbook is 387 pages in length complete with index and glossary
Textbook is 387 pages in length complete with index and glossary
Page layout showcasing the iridology chart
Page layout showcasing the iridology chart
Page layout design for iridology textbook
Page layout design for iridology textbook
Page layout example showing illustrations
Page layout example showing illustrations
Page layout with mix of images and text
Page layout with mix of images and text
Iridology textbook back cover design with ISBN barcode
Iridology textbook back cover design with ISBN barcode
Illustration of iridology chart
Illustration of iridology chart
Companion book to the textbook, introducing the concepts
Companion book to the textbook, introducing the concepts

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