PROJECT BRIEF
Provide creative strategy and design for a “pitch” to the San Diego Padres to secure a branded bar area within Petco Park in San Diego. This would be part of the West Coast expansion effort of the Deep Eddy Vodka brand and be integral to higher visibility and sales.
MY ROLE
Creative Direction + Graphic Design: produce mockups of environmental graphic concepts for sponsorship deal with San Diego Padres MLB team
Create on-brand promotional material for rapidly expanding West Coast Sales Region including: concepts and designs of marketing material for various sales locations: Environmental graphics + signage, General/Sponsored events posters, Cobranded cocktail + food menus, POP displays + case stackers, On-site event specific promotions, Magazine advertisements, Step & Repeat banners
THE OUTCOME
The sample design and mockups I created, helped secure a three year Co-Branded sponsorship deal with the Major League Baseball team and Deep Eddy Vodka.
“It’s official Deep Eddy Vodka will open the Deep Eddy Vodka Hideaway, a branded seating area and bar that will be open to all fans, located in Petco Park’s left field corner terrace. Let’s get ready for a season-long outdoor party!”
J. Lang
DEV Western Regional Marketing Manager
DEV Western Regional Marketing Manager
Deep Eddy Vodka + DoubleTree Hotels collaborative poolside menu design
Deep Eddy Vodka tabletop menu
Deep Eddy Vodka business cards for West Coast expansion
Deep Eddy Vodka mobile bar for promotional events
Deep Eddy Vodka case stacker design
Deep Eddy Vodka corn hole game graphics
Deep Eddy Vodka sponsored event poster design
Deep Eddy Vodka onsite promotional poster design
Deep Eddy Vodka + VC Music Awards collaboration promotional poster design
Deep Eddy Vodka football season promotional poster design
Deep Eddy Vodka drink special poster design
