PROJECT BRIEF
Jettison Equipment is a new up and coming bag company headquartered in Southern California, with a mission to make the best bags available in the outdoor market. The e-commerce site just launched and new product is being added soon. As a start up it needed everything: a logo, to taglines, the crafting and telling of an authentic story, developing an e-comm website, product packaging and hang tags, images for marketing purposes — everything. The company founder and myself worked hard to craft an identity for the company with inherent integrity, grit and the completeness of an already established brand. Establishing the founding tenets of the company, we realized the driving force behind the product was bound by three pillars of importance dictating the reason for manufacturing will remain "Planet, People, Product." In this way striving for sustainable manufacturing process whenever possible and building product that allows for freedom of movement across this beautiful planet.
View the entire line of product at jettisonx.com
Duality is a constant theme, bags that have specific characteristics to work in multiple situations
Always a destination, but seeing the journey as an adventure
Standard type choices, color choices and textures give a unified look to Category Collection hero headers
Mobile stack of Category Collection hero headers
Six standard views of packs allow 360 view
Product photos are placed on white for maximum focus
Introduction page from the Brand Guide
Always look at the result and ask could I have done better, page from the Brand Guide book
The phrase "It's in You!" inspired the entire project concept. A call to take control and believe you can achieve.
Section marker page from the Brand Guide book
Printer errors, dot gain and overlapping text are signature looks
The logo is a custom typeface featuring clean and modern lines
Examples of leave behind items with varied logo usage, page from the Brand Guide book
Repeating pattern for varied uses
Graphic Explorations
Hero Images of Jettison bags, on person, should show motion and occur during activities
Graphic Explorations
Graphic Explorations
Screenshot of product page design from Jettison bags e-commerce site
